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MIS LunchTime Webinar 2020: Day 14 With Iwan Setiawan

This webinar was held on May 11th. The topic of discussion was the transition of our world during these challenging times along with a movement from traditional to digital; something already incredibly relevant, but ever more so during the corona epidemic. The webinar went over consumer\’s tendencies towards the most engaging and \”attention seeking\” productions, and how digital projects can move towards being the greatest attention grabber, as well as common bottlenecks reached.

As someone who\’s looking into starting a digital business, I found this discussion incredibly relevant. Specifically the concept of \”engagement marketing\”, as social media management and optimization becomes a necessary and critical skill in the wake of corona. All in all, it was an hour well spent.


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