Academic Sample 1: Marketing Research
This is a group project, which I led, for Marketing Research class. The assignment linked below required students to create and administer a survey using the digital survey creation website Qualtrics. Then properly analyze the results to determine if any statistically significant correlations existed using the program IBM SPSS. The purpose of the assignment was to give students basic experience regarding the proper ways to create, administer, and analyze market research. In our assignment, we sought to answer the question “Does LinkedIn help students find internships?”