In this webinar we will cover:
Strategic steps to ensure a clear lead and customer management process that both teams agree to and abide byWhat marketing automation can do to help facilitate alignment by building trust to close better deals, fasterReal-world use cases that demonstrate the benefits of developing a healthy lead management process1. Best practices in times of crisis for IT leaders
2. Managing up, across and down during a time of uncertainty
3. Communications with enterprise, vendors, and customers
3. Answers to your questions
JP Saini is CIO at SOS Security. He is a C-Level Business Leader and Technologist with the passion and leadership talents necessary to transform technology into a strategic business partner.
Ray Lipps is Executive Director, Cybersecurity & Risk at EY. Ray previously served in multiple executive leadership roles at JPMorgan Chase & Co., Citi, and most recently as CISO at Celgene.
All The Talks is a collaborative effort of speakers, organizers, and sponsors from around the world to provide a platform for the talks that have been canceled due to the COVID-19 outbreak. Join us for 23.999 hours of talks, panels, and activities while raising funds to assist select charities benefiting virus victims.
Five tracks covering:
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DevOps/DevSecOps
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Security
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JavaScript
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Java
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Cloud-native/container
Covid-19 has changed our world, and the economy is experiencing unprecedented change across all industries. Join Centro as they speak with industry experts to address how specific verticals are pivoting in real-time to adapt. Each week, they’ll focus on a different industry, and share strategies based upon consumer trends and changes in media consumption.
Programmatic has changed the way pharma and healthcare companies speak to their consumers. Now more than ever, these companies need impactful ways of reaching audiences. We’ll cover the dos and don’ts of leveraging data and programmatic technology to activate the right segments.
It goes without saying, but it is not business as usual. Not only will the next six to 12 months bring many changes – large and small – but how, when and what we do as marketers is forever changed.
We want to help enable all marketers around the globe to embrace this change through technology.
Join us as we share strategic guiding principles, and practical know-how to create a digital path that is right-sized for your business.
IN THIS WEBINAR, WE WILL COVER:
- How your business can be thinking about your digital marketing efforts as we move to a more online and automated world (both in the short and long term)
- Tips for when and how to utilize various channels
- Proven approaches from successful customer use cases
Covid-19 has changed our world, and the economy is experiencing unprecedented change across all industries. Join Centro as they speak with industry experts to address how specific verticals are pivoting in real-time to adapt. Each week, they’ll focus on a different industry, and share strategies based upon consumer trends and changes in media consumption.
Consumption habits and buying mechanisms for consumers have changed overnight. How should CPG advertisers shift strategy to ensure they’re meeting their customers’ needs?
When the world turns upside down, how do you make sure your marketing has the right tone and message to resonate with your audience, right now?
Join Insight50 for a live panel webinar to learn how marketing experts from ON24, NetLine, Demandbase, and SAP quickly respond to current events and keep their campaigns relevant, in the short and long term. You’ll learn:
- Do’s and Don’ts for crisis communications
- How to pivot your marketing plans, overnight
- Tactics to create and deliver informative content fast
- Tips to adjust internal expectations for a new marketing normal
- How to keep your brand empathetic and customer-centric through it all
Let’s keep calm, and keep marketing on — register now!
Speakers:
Tessa Barron, VP of Marketing, ON24
David Fortino, SVP of Audience and Product, NetLine
Christine Farrier, Director of Channel Marketing, Demandbase
Nick Robinson, Head of Digital Marketing, SAP North America
Covid-19 has changed our world, and the economy is experiencing unprecedented change across all industries. Join Centro as they speak with industry experts to address how specific verticals are pivoting in real-time to adapt. Each week, they’ll focus on a different industry, and share strategies based upon consumer trends and changes in media consumption.
E-learning and online coursework strategies have become the new norm. Whether this is a temporary phenomenon or not, we know that the need for online coursework isn’t going away anytime soon. We’ll speak to how educational institutions are adjusting to meet the changing needs of their students.
As a marketer you’re used to things moving quickly. But, with the entire world undergoing unprecedented change, it can be overwhelming for you, your business, and your customers. So, how do you identify what your customers need and how you can help? Now more than ever, audience intelligence is the key.
Audience intelligence is about understanding your target customers, their needs, what resonates with them, and how you can reach them. Many of us think we know our customers, yet the more we need to reach new audiences or serve existing ones whose priorities change (as they certainly are now), the more we struggle.
Join Eric Enge (Digital Marketing Principal, Perficient) and Rand Fishkin (Co-Founder & CEO, SparkToro) for this live webinar on May 7th to learn:
- New and traditional methods for gathering information about your target customers
- Tactics for gaining a better understanding of your customers and their changing needs
- How to use audience intelligence to optimize your marketing now and down the road
- Tools to help you get the intel you need to be successful
- And more!