When the world turns upside down, how do you make sure your marketing has the right tone and message to resonate with your audience, right now?
Join Insight50 for a live panel webinar to learn how marketing experts from ON24, NetLine, Demandbase, and SAP quickly respond to current events and keep their campaigns relevant, in the short and long term. You’ll learn:
- Do’s and Don’ts for crisis communications
- How to pivot your marketing plans, overnight
- Tactics to create and deliver informative content fast
- Tips to adjust internal expectations for a new marketing normal
- How to keep your brand empathetic and customer-centric through it all
Let’s keep calm, and keep marketing on — register now!
Speakers:
Tessa Barron, VP of Marketing, ON24
David Fortino, SVP of Audience and Product, NetLine
Christine Farrier, Director of Channel Marketing, Demandbase
Nick Robinson, Head of Digital Marketing, SAP North America
Covid-19 has changed our world, and the economy is experiencing unprecedented change across all industries. Join Centro as they speak with industry experts to address how specific verticals are pivoting in real-time to adapt. Each week, they’ll focus on a different industry, and share strategies based upon consumer trends and changes in media consumption.
E-learning and online coursework strategies have become the new norm. Whether this is a temporary phenomenon or not, we know that the need for online coursework isn’t going away anytime soon. We’ll speak to how educational institutions are adjusting to meet the changing needs of their students.
As a marketer you’re used to things moving quickly. But, with the entire world undergoing unprecedented change, it can be overwhelming for you, your business, and your customers. So, how do you identify what your customers need and how you can help? Now more than ever, audience intelligence is the key.
Audience intelligence is about understanding your target customers, their needs, what resonates with them, and how you can reach them. Many of us think we know our customers, yet the more we need to reach new audiences or serve existing ones whose priorities change (as they certainly are now), the more we struggle.
Join Eric Enge (Digital Marketing Principal, Perficient) and Rand Fishkin (Co-Founder & CEO, SparkToro) for this live webinar on May 7th to learn:
- New and traditional methods for gathering information about your target customers
- Tactics for gaining a better understanding of your customers and their changing needs
- How to use audience intelligence to optimize your marketing now and down the road
- Tools to help you get the intel you need to be successful
- And more!
As our team continues to develop strategies for supporting the next wave of tech leaders, we have been innovating – building ways to keep everyone safe, while providing much-needed spaces for us to convene and focus on solutions to diverse and inclusive leadership, product design, and culture.
That’s why we are excited to be hosting the Tech Inclusion Global Summit: The Next Wave of Leadership!
Instead of our in-person New York Summit planned for Spring 2020, Tech Inclusion will host a global virtual summit to connect the next wave of tech leaders from all over the world.
Join us on May 12, 2020 for a fully virtual summit experience as we discuss Leadership & Professional Growth, Allyship & Culture, Emerging Industry Trends, The Future of Work, and more.
Agenda
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Welcome To The Global Summit Experience
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Paths to Technical Leadership
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Leadership & Professional Growth Solo Talks
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Break
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Envisioning The Future of Work
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Interactive Session: Allyship & Inclusive Cultures
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Break
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Hiring The Next Wave of Tech Talent
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What’s Next in Tech?
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Fireside Chat
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Closing and Next Steps
Audit, Risk, and Compliance departments want to use automation to reduce costs, create efficiencies and enhance their value proposition to the business when managing risk; however, they do not have the internal capabilities to execute. Monitoring controls and control testing are often inefficient, expensive, and burdensome for organizations; however, many organizations do not have the internal capabilities to shift from a manual approach (susceptible to human error, with manual labor costs, and significant limitations on outcomes given the sub-sets of data used for controls /testing samples) to an automated approach. Our methodology and objective is to bring an automated continuous monitoring service offering to market, in order to help our clients identify their business case so that they are able to realize the benefits of control test automation in today’s market.
Don’t miss the GraphQL event of the year! Developers, software architects, and product leaders will gather together online from all over the world to learn, discuss, and advance GraphQL best practices.
We will be splitting the content across two weeks to help prevent screen time burnout. GraphQL Summit Worldwide will take place on July 30-31 and August 6-7, 2020.
Attendees will have access to 3-4 hours of interactive talks and panels each event day from experts in the GraphQL community. As always, we’ll create multiple environments for attendees to network with each other and meet GraphQL leaders.
Are your work-from-home personnel putting the information they access at risk? Do they comply with your organization’s security and privacy requirements within home offices? Where are hidden digital spies who can access business data in home offices?
Rebecca Herold, CEO of The Privacy Professor, and author of the new CRC Press book, “Security & Privacy when Working from Home & Travelling,” will describe what she has learned in 25+ years of being an information security and privacy leader, and what her research into these issues teaches all organizations about how to effectively manage information security and privacy risk management in work-from-home situations.
Understanding your assets is the foundation of cybersecurity, right? So then why is asset management still such a monster of a problem? As IT environments become increasingly complex, teams are struggling to keep up.
We are spending millions of dollars on security solutions, but we cannot even validate that they are deployed and functioning like they ought to. It is a nightmare…but it does not have to be.
Join us for Mastering Cybersecurity Asset Management — Once and For All, a free webinar hosted by Andrew Senko, Sr. Security Engineer at Axonius.
Andrew will cover why it’s more important than ever to have a foundational understanding of the assets in your environment.
RSVP now to learn:
- Why cybersecurity asset management is at the top of CISOs’ priorities
- The massive challenge that comes with aggregating disparate data sets
- How tools built specifically for cybersecurity asset management are helping real teams at real org
Enterprise organizations exist to provide products, services, and value to the communities they serve. Whether public or private, government or military, non-profit, or profit-making, all enterprises need to deliver on their goals and objectives. Risk can impede the enterprise’s ability to be successful in meeting their mission.
Today, more than ever, our dependence on the intangible digital domain, information and technology assets, and virtual connectivity make managing risk of all types critically important.
Join us for this webinar on 12 August and learn more about:
- Risk is ubiquitous, that’s why risk identification is a vital step
- The risk thread and how it connects to cyber, information security, audit, governance, etc.
- How to think about managing the different types of risks that enterprises face
The COVID-19 pandemic changed how many of us get our work done in substantial ways – some of which may end up more longer-term changes.
One of the biggest changes that Adobe and many other large organizations had to go through – and quickly – is the mass enablement of productive working from home for employees around the world. This transition had to happen quickly – for Adobe and I’m sure many of you, almost overnight. But how do you go about protecting – or even improving – your current security posture with such a mass transition while also keeping everyone working and collaborating effectively?
Join Eric Anderson, Adobe’s Acting Director for Enterprise Security, as he discusses learnings and best practices, we gathered from making this transition for our over 22,000 employees worldwide.
Join this webinar and hear Eric speak about:
- How our policies, procedures, preparations enable us to respond quickly to the changes required for our pandemic response
- How we maintained our security risk posture during this transition
- Some of the technology solutions we leveraged to help us make the transition
- What we learned from this experience that is making how we go about security at Adobe even better