When the world turns upside down, how do you make sure your marketing has the right tone and message to resonate with your audience, right now?
Join Insight50 for a live panel webinar to learn how marketing experts from ON24, NetLine, Demandbase, and SAP quickly respond to current events and keep their campaigns relevant, in the short and long term. You’ll learn:
- Do’s and Don’ts for crisis communications
- How to pivot your marketing plans, overnight
- Tactics to create and deliver informative content fast
- Tips to adjust internal expectations for a new marketing normal
- How to keep your brand empathetic and customer-centric through it all
Let’s keep calm, and keep marketing on — register now!
Tessa Barron, VP of Marketing, ON24
David Fortino, SVP of Audience and Product, NetLine
Christine Farrier, Director of Channel Marketing, Demandbase
Nick Robinson, Head of Digital Marketing, SAP North America
Covid-19 has changed our world, and the economy is experiencing unprecedented change across all industries. Join Centro as they speak with industry experts to address how specific verticals are pivoting in real-time to adapt. Each week, they’ll focus on a different industry, and share strategies based upon consumer trends and changes in media consumption.
E-learning and online coursework strategies have become the new norm. Whether this is a temporary phenomenon or not, we know that the need for online coursework isn’t going away anytime soon. We’ll speak to how educational institutions are adjusting to meet the changing needs of their students.
As a marketer you’re used to things moving quickly. But, with the entire world undergoing unprecedented change, it can be overwhelming for you, your business, and your customers. So, how do you identify what your customers need and how you can help? Now more than ever, audience intelligence is the key.
Audience intelligence is about understanding your target customers, their needs, what resonates with them, and how you can reach them. Many of us think we know our customers, yet the more we need to reach new audiences or serve existing ones whose priorities change (as they certainly are now), the more we struggle.
Join Eric Enge (Digital Marketing Principal, Perficient) and Rand Fishkin (Co-Founder & CEO, SparkToro) for this live webinar on May 7th to learn:
- New and traditional methods for gathering information about your target customers
- Tactics for gaining a better understanding of your customers and their changing needs
- How to use audience intelligence to optimize your marketing now and down the road
- Tools to help you get the intel you need to be successful
- And more!
As our team continues to develop strategies for supporting the next wave of tech leaders, we have been innovating – building ways to keep everyone safe, while providing much-needed spaces for us to convene and focus on solutions to diverse and inclusive leadership, product design, and culture.
That’s why we are excited to be hosting the Tech Inclusion Global Summit: The Next Wave of Leadership!
Instead of our in-person New York Summit planned for Spring 2020, Tech Inclusion will host a global virtual summit to connect the next wave of tech leaders from all over the world.
Join us on May 12, 2020 for a fully virtual summit experience as we discuss Leadership & Professional Growth, Allyship & Culture, Emerging Industry Trends, The Future of Work, and more.
Welcome To The Global Summit Experience
Paths to Technical Leadership
Leadership & Professional Growth Solo Talks
Envisioning The Future of Work
Interactive Session: Allyship & Inclusive Cultures
Hiring The Next Wave of Tech Talent
What’s Next in Tech?
Closing and Next Steps
Audit, Risk, and Compliance departments want to use automation to reduce costs, create efficiencies and enhance their value proposition to the business when managing risk; however, they do not have the internal capabilities to execute. Monitoring controls and control testing are often inefficient, expensive, and burdensome for organizations; however, many organizations do not have the internal capabilities to shift from a manual approach (susceptible to human error, with manual labor costs, and significant limitations on outcomes given the sub-sets of data used for controls /testing samples) to an automated approach. Our methodology and objective is to bring an automated continuous monitoring service offering to market, in order to help our clients identify their business case so that they are able to realize the benefits of control test automation in today’s market.