As a marketer you’re used to things moving quickly. But, with the entire world undergoing unprecedented change, it can be overwhelming for you, your business, and your customers. So, how do you identify what your customers need and how you can help? Now more than ever, audience intelligence is the key.
Audience intelligence is about understanding your target customers, their needs, what resonates with them, and how you can reach them. Many of us think we know our customers, yet the more we need to reach new audiences or serve existing ones whose priorities change (as they certainly are now), the more we struggle.
Join Eric Enge (Digital Marketing Principal, Perficient) and Rand Fishkin (Co-Founder & CEO, SparkToro) for this live webinar on May 7th to learn:
- New and traditional methods for gathering information about your target customers
- Tactics for gaining a better understanding of your customers and their changing needs
- How to use audience intelligence to optimize your marketing now and down the road
- Tools to help you get the intel you need to be successful
- And more!
As our team continues to develop strategies for supporting the next wave of tech leaders, we have been innovating – building ways to keep everyone safe, while providing much-needed spaces for us to convene and focus on solutions to diverse and inclusive leadership, product design, and culture.
That’s why we are excited to be hosting the Tech Inclusion Global Summit: The Next Wave of Leadership!
Instead of our in-person New York Summit planned for Spring 2020, Tech Inclusion will host a global virtual summit to connect the next wave of tech leaders from all over the world.
Join us on May 12, 2020 for a fully virtual summit experience as we discuss Leadership & Professional Growth, Allyship & Culture, Emerging Industry Trends, The Future of Work, and more.
Welcome To The Global Summit Experience
Paths to Technical Leadership
Leadership & Professional Growth Solo Talks
Envisioning The Future of Work
Interactive Session: Allyship & Inclusive Cultures
Hiring The Next Wave of Tech Talent
What’s Next in Tech?
Closing and Next Steps
Audit, Risk, and Compliance departments want to use automation to reduce costs, create efficiencies and enhance their value proposition to the business when managing risk; however, they do not have the internal capabilities to execute. Monitoring controls and control testing are often inefficient, expensive, and burdensome for organizations; however, many organizations do not have the internal capabilities to shift from a manual approach (susceptible to human error, with manual labor costs, and significant limitations on outcomes given the sub-sets of data used for controls /testing samples) to an automated approach. Our methodology and objective is to bring an automated continuous monitoring service offering to market, in order to help our clients identify their business case so that they are able to realize the benefits of control test automation in today’s market.
Don’t miss the GraphQL event of the year! Developers, software architects, and product leaders will gather together online from all over the world to learn, discuss, and advance GraphQL best practices.
We will be splitting the content across two weeks to help prevent screen time burnout. GraphQL Summit Worldwide will take place on July 30-31 and August 6-7, 2020.
Attendees will have access to 3-4 hours of interactive talks and panels each event day from experts in the GraphQL community. As always, we’ll create multiple environments for attendees to network with each other and meet GraphQL leaders.
Are your work-from-home personnel putting the information they access at risk? Do they comply with your organization’s security and privacy requirements within home offices? Where are hidden digital spies who can access business data in home offices?
Rebecca Herold, CEO of The Privacy Professor, and author of the new CRC Press book, “Security & Privacy when Working from Home & Travelling,” will describe what she has learned in 25+ years of being an information security and privacy leader, and what her research into these issues teaches all organizations about how to effectively manage information security and privacy risk management in work-from-home situations.
Understanding your assets is the foundation of cybersecurity, right? So then why is asset management still such a monster of a problem? As IT environments become increasingly complex, teams are struggling to keep up.
We are spending millions of dollars on security solutions, but we cannot even validate that they are deployed and functioning like they ought to. It is a nightmare…but it does not have to be.
Join us for Mastering Cybersecurity Asset Management — Once and For All, a free webinar hosted by Andrew Senko, Sr. Security Engineer at Axonius.
Andrew will cover why it’s more important than ever to have a foundational understanding of the assets in your environment.
RSVP now to learn:
- Why cybersecurity asset management is at the top of CISOs’ priorities
- The massive challenge that comes with aggregating disparate data sets
- How tools built specifically for cybersecurity asset management are helping real teams at real org
Enterprise organizations exist to provide products, services, and value to the communities they serve. Whether public or private, government or military, non-profit, or profit-making, all enterprises need to deliver on their goals and objectives. Risk can impede the enterprise’s ability to be successful in meeting their mission.
Today, more than ever, our dependence on the intangible digital domain, information and technology assets, and virtual connectivity make managing risk of all types critically important.
Join us for this webinar on 12 August and learn more about:
- Risk is ubiquitous, that’s why risk identification is a vital step
- The risk thread and how it connects to cyber, information security, audit, governance, etc.
- How to think about managing the different types of risks that enterprises face
The COVID-19 pandemic changed how many of us get our work done in substantial ways – some of which may end up more longer-term changes.
One of the biggest changes that Adobe and many other large organizations had to go through – and quickly – is the mass enablement of productive working from home for employees around the world. This transition had to happen quickly – for Adobe and I’m sure many of you, almost overnight. But how do you go about protecting – or even improving – your current security posture with such a mass transition while also keeping everyone working and collaborating effectively?
Join Eric Anderson, Adobe’s Acting Director for Enterprise Security, as he discusses learnings and best practices, we gathered from making this transition for our over 22,000 employees worldwide.
Join this webinar and hear Eric speak about:
- How our policies, procedures, preparations enable us to respond quickly to the changes required for our pandemic response
- How we maintained our security risk posture during this transition
- Some of the technology solutions we leveraged to help us make the transition
- What we learned from this experience that is making how we go about security at Adobe even better
As researchers, we use contextual inquiry as part of our generative-research toolbox, leveraging in-person observation to tell us about user needs, expectations, and behavior. It is an essential methodology that provides valuable insight into understanding the customers we serve. Now that we’re living in a social-distancing world, how do we make use of this key technique to help the designers in our lives create compelling experiences? This presentation will share ideas and tips for how to conduct contextual inquiry research in the age of quarantine, including collaboration tools, remote-conferencing opportunities, and ways to involve other researchers, designers, and product owners in the research process.
Topic: The Future of Work
September 8, 2020, 12pm – 1pm
Topic: Digital Employee Engagement Through and Post COVID-19
September 30, 2020, 12pm – 1pm
Topic: Is Digital Transformation in the end all about the customer experience?
November 6, 2020, 11am-12pm
Topic: Accelerating Agile/DevOps transformation in a CoVID world
January 20, 2021, 12pm-1pm
Topic: Women in Tech
February 3, 2021, 12pm-1pm
Topic: Organizing for and Digitizing the Next Generation Customer Journey
February 10, 2021, 12pm-1pm