Act-On’s Automation Essentials Series: Sales & Marketing Alignment Webinar

This webinar will examine how to bridge the gap between marketing and sales by combining key processes with technology to improve marketing return on investment (ROI), sales productivity, and most importantly, top-line growth.

 Strategic steps to ensure a clear lead and customer management process that both teams agree to and abide by

What marketing automation can do to help facilitate alignment by building trust to close better deals, faster

Real-world use cases that demonstrate the benefits of developing a healthy lead management process