Today, more than ever, ethical use of data and AI must be a foundational principle resulting in actions for marketers. We will discuss that trust matters in marketing and how marketers can begin to create and apply principles to their work in order to avoid the pitfalls of intentional and unintentional misuse of data and AI.
Chief Technology Officer @Wavemaker
Mr. Kaganovsky is currently the Chief Technology Officer for Wavemaker, one of the worlds largest media agencies operationalizing the use of artificial intelligence, platforms and automation to make sense of data, collaborate and execute campaigns. Kaganovsky is responsible for the overall technology agenda at Wavemaker including the technology investments by the agency and leading the Wavemaker Technology Consulting unit. He has also held positions at Ernst & Young and PricewaterhouseCoopers, spanning a broad range of consulting services but always with a focus on leveraging technology to deliver value and manage risk.