Are you spending budget like crazy and still aren’t converting your audience? Having trouble actually connecting with your demographic, let alone getting them to engage with your ads? This webinar explores real life examples of ad copy techniques that actually work and teach you how to convert any audience based on the words you use.
Ashley Ward is the Founder of Madhouse Marketing, a digital marketing agency in San Diego, specializing in content and social media marketing. Speaking both internationally and throughout the US, Ashley regularly teaches workshops and speaks at conferences like Pubcon, BrightonSEO, SearchLove, Digital Summits, Retail Global, and the prestigious SMS Sydney. Ashley has also co-authored the best-selling book “The Better Business Book V.2” and is a contributing writer to industry blogs such as Search Engine Journal and AuthorityLabs.
When: March 12th, 12:00 PM – 1:00 PM
Where: Online via WebEx
Drones are one of the hottest technological forces of the 21st century. These incredible marvels have democratized perspective, taking exclusive ownership over that unique slice of airspace sandwiched between the reach of the longest selfie stick and the lowest hovering helicopter. Unmanned aerial vehicles help to contextualize our vast and gorgeous environments. In that way, they’re an artist’s dream medium. The ancient human desire to take flight and see the world from a towering view is now available to the masses. So, how can you communicate a soaring visual story and elevate your artistry to new heights?
Join award-winning travel photographer Chase Guttman, author of The Handbook of Drone Photography, as he guides you through the airspace of the newest photographic frontier.
Worried about your social media campaign going off the rails in 2019? Do you want to make sure you are prepared for any obstacle that may arise? Dr. Maggie Jordan presents a look into common social media pitfalls and provides real world solutions on how to steer clear! In this webinar, Dr. Jordan will discuss potential ways your 2019 social media campaigns could be derailed and provide real-time advice on how to avoid.
Dr. Maggie Jordan is a digital marketing expert and current faculty member in the MS-Digital Innovation in Marketing Program
When: December 18th, 12:00 PM – 1:00 PM
Date: May 8th, 2018
Time: 12 pm – 1 pm
Presented by: Lori Feldman
“What did marketers do before the internet?” is somewhat like asking “How did we cook before the microwave?” Well, in both cases, the end objectives were met — there was persuasive food for thought, and plenty of food to eat! Today, marketers have both traditional and digital tools, and to be most effective, they need to understand how to blend the tactics of both. Many of the strategies that have been developed and honed since the early 20th century are still relevant today. And just because we’re well into the 21st century doesn’t mean that there’s now a digital solution for all components of a marketing strategy, or a single “best” tactic for every product, brand or industry. In the webinar we will cover what skills and foundational knowledge “modern marketers” need , the role traditional marketing practices play to help deliver impactful digital marketing, and how you can leverage the best both channels have to offer in order to engage consumers holistically — today’s recipe for marketing success.
Lori Feldman is a senior marketing, branding and communications leader, with focused expertise in social media and content marketing. Currently a Marketing Consultant, Lori was previously the Global Head of Social Media for Cigna, responsible for enterprise social media marketing initiatives. She previously spent twelve years at Citigroup — most recently as the Head of Branded and Social Media Marketing for their Transaction Services business, responsible for the editorial planning, creative development and deployment of branded content, platforms and social media programs. She has also held marketing and advertising management positions at Rolling Stone, YM Magazine, Gannett Newspapers and CBS/Fox Video.
Lori’s been involved in numerous development and diversity programs, including serving as three-year Co-Chair of Citi’s Women’s Council’s Developing Talent Program, an initiative focused on training and mentoring high potential women, and supporting marketing initiatives for Citi’s Corporate Banking Diversity program. At Cigna, she was a member of the LGBTA Colleague Resource Group (CRG) Leadership Committee and Transgender CRG. Lori is also an actor, performing with the Connecticut Cabaret Theater, and manages the company’s social media marketing as well. Lori was President of the Peace Community
Chapel Governing Board from 2014 to 2017, and currently serves as its Head of Marketing. She is a member of the Advisory Board for Temple University’s Digital Innovation in Marketing graduate school program and has a B.A. in Theater from the University at Albany. Lori’s latest endeavor is serving as co-host of the podcast, “Things We Find Annoying.” www.thingswefindannoying.com
Did you know that as an influencer’s number of followers increases, the rate of engagement (likes, comments, and shares) decreases? That’s why brands are teaming up with “microinfluencers”(those with fewer than 10K followers)―to strategically reach smaller, more targeted, and highly engaged audiences. Join Masthead Media’s panel of experts as they discuss how microinfluencer programs can work for brands and media companies, as well as what’s next in the world of influencer marketing.
Presented by: Amanda Pressner Kreuser
Watch the webinar here: