Is the program full-time or part-time?
The program is designed for part-time working professionals. Students take two courses each semester for 16 months.
How long is the program, if taken full-time?
The program is only offered part-time.
What is the registration deadline?
The official registration deadline for the Fall semester is typically June 30. We may continue to review applications after that until we reach capacity.
Are the GRE or GMAT tests required for admission?
The GMAT is preferred, but the GRE is also accepted. This can be waived for recent Temple graduates with a 3.0 GPA. This can also be waived with 10+ years of relevant industry experience. The decision to waive the requirement is made on a case-by-case basis.
How much does it cost?
The program is 30 credits. The cost is $1,114 per credit and is set by the University.
Are scholarships available?
Temple alumni are eligible for a 5% scholarship.
Are there any on-site residency requirements?
No, the entire program is online.
Will all courses be prerecorded or in the evenings, or will there be requirements to attend during typical work hours?
Classes meet weekly via Zoom throughout the program. Each course matches the learning objectives with the virtual technologies available. There will be some prerecorded content, however classes meet weekly in a live virtual session. Synchronous classes meet virtually from 6-9 PM EST on Wednesdays and 7-8 PM EST on Sundays.
Is a strong marketing background needed?
Some marketing background is necessary. Our target audience also includes communications, public relations and journalism. For those who do not have a sufficient marketing background, there is a pre-requisite marketing course. We make the decision whether that course is necessary on a case-by-case basis.
Is a strong background in management information systems needed?
Some background in management information systems is helpful, but not required. Our expectation is that most students will not have an MIS background.
The classes that require attendance, will they be offered at night?
The program is part-time, therefore, synchronous classes are scheduled in the evenings.
Will the synchronous sessions be scheduled via the syllabus for the entire semester? Or as needed?
The instructor-led synchronous sessions will be scheduled in advance and detailed in the syllabus. The team (group work) sessions are scheduled as-needed, but would be based on team member availability.
What would be the incentive for someone who is already working in digital marketing to get this master’s degree?
The information systems component of the program will enable you to identify and take advantage of opportunities afforded by technology to craft new digital marketing strategies. What you learn will augment and complement your experience and allow you to differentiate yourself from those who do not have this master’s degree.
Are there required textbooks?
There are nine courses in this program, many of which do not require a textbook.
What would you estimate the time requirements to be per week – scheduled sessions and own time?
That would be impossible to say. People learn differently and at different rates. It will also vary from class to class. We’re happy to talk with you about this or connect you with a current student to discuss their experience.