Is the program full-time or part-time?
The program is designed for part-time working professionals. Students will take 2 courses each semester for 16 months.
How long is the program, if taken full-time?
The program is only offered part-time.
What is the registration deadline?
The official registration deadline for the Fall semester is typically June 30th. We can continue to review applications but only if we have not reached capacity.
Are the GRE or GMAT tests required for admission?
The GMAT is preferred, but the GRE is also accepted. This can be waived for recent Temple graduates with a 3.0 GPA. This can also be waived with 10+ years of relevant industry experience. The decision to waive the requirement is made on a case-by-case basis.
How much does it cost?
The program is 30 credits. The cost per credit is set by the University. It is currently $1114 per credit.
Are scholarships available?
Temple alumni get a 5% scholarship. A limited number of scholarships are available.
Are there any on-site requirements?
No, the entire program is online.
Will all courses be prerecorded or in the evenings, or will there be requirements to attend during typical work hours?
The courses will match the learning objectives with the virtual technologies available. There will be some prerecorded content. There will be some synchronous, instructor-led sessions. There will be synchronous team sessions as well. The mix will vary by class. The scheduling of the synchronous sessions is set at the beginning of each cohort. Because the program is part-time, synchronous sessions will be in the evenings.
Is the program geared more towards someone who is new to digital or in digital a few years or depends?
It will be geared to get those new to digital marketing fully up-to-speed. For those who have been involved in digital marketing, they should get a better understanding of how digital marketing can be fully integrated into the corporate digital infrastructure.
Is a strong marketing background needed?
Some marketing background is necessary. Our target audience also includes communications, public relations and journalism. For those who do not have a sufficient marketing background, there is a prerequisite marketing course. The decision is made on a case-by-case basis.
Is a strong background in MIS needed?
Some background in MIS is helpful, but not required. Our expectation is that most students will not have an MIS background.
The classes that require attendance, will they be offered at night?
The program is part-time, therefore, synchronous classes are scheduled in the evenings.
Will the synchronous sessions be scheduled via the syllabus for the entire semester? Or as needed?
The instructor-led synchronous sessions will be scheduled in advance in the syllabus. The team sessions would be scheduled as-needed, but would be based on team member availability.
What would be the incentive for someone who is already working in digital marketing to get this master’s degree?
The exposure to the MIS component of the program will improve your ability to optimize your use of what you already know. It will also differentiate your resume from those who do not have the master’s degree.
Has a list of textbooks/resources been set?
No. There are 9 separate courses involved in this program, many of which do not require a textbook.
What would you estimate the time requirements to be per week – scheduled sessions and own time?
That would be impossible to say. People learn differently and at different rates. It will also vary from class to class.