Qing Yu

Major: BBA MIS
Graduation: May 2021


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Target Case Competition 2019 sponsored by Target Corporation and hosted by Temple University Fox School of Busines

Student teams are given a case and asked to resolve a corporate problem that spans several functional areas. Essentially, teams will serve as consultants to the Target Corporation. The case given by Target Corporation is Winning the Back to College Sales Season(BTC). Our team should develop innovative ways to drive sales during the BTC season.


  • Team entry deadline: Friday, February 1st
  • Competition kick-off/case distribution: Tuesday, February 5th
  • Executive Report submission deadline: Friday, March 1st
  • Announcement of five team finalists: Friday, March 15th
  • Finalists presentations: Wednesday, April 3rd

My team did a lot of research on how the business makes profits during BTC season. We analysis the current business model of Target, their opportunity and threaten, to seeking an innovative strategy for Target. Besides, we also compare their competitor\\\\\\\’s strategy, such as Amazon, for giving the best strategy. What I learned from this competition is more familiar with analyzing a corporation and learned about how the real business model work.

As an MIS major student, I intend to become a business analyst in the future. I have a better understanding of working with a real company in the real world after this activity.  I also apply the business analysis techniques to learn from course MIS3506 during the Target Case Competition.

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