MS in Digital Marketing Hot Topics Series: AI and Healthcare Marketing
This event talked about Marketing within the Healthcare industry and how to integrate A.I with caution in everyday tasks. The speakers talked about leveraging A.I to handle the monotonous daily activities and focusing humanly on the more valuable tasks but still adhering to the different rules and regulations in consideration to A.I. They also talked about the trust we give A.I with our information and the advice we take from it. It was noted that it is important to be cautious about the advice we decide to act upon from A.I and that it should only be used as a guide and allowing physicians and our understanding to aid our actions.