Social Media Marketing
This certification was completed through Hootsuite Academy. It taught me about how to build different social media strategies, create platform-specific content, schedule and manage posts, and interpret analytics to improve engagement. I also learned about audience targeting, brand consistency, and social listening. This relates directly to my Social Media Innovation course by applying concepts like audience analysis, message design, and digital strategy in a real-world setting. It supports my career goals by giving me practical skills that are valuable for roles in social media management, digital marketing, and content creation.