I attended this virtual panel hosted by the Fox School’s MS in Digital Marketing Program, where industry experts discussed how AI is transforming patient and provider engagement through advanced data analysis, personalized targeting, and real-time optimization. The panel also highlighted key challenges including data privacy, regulatory compliance, algorithmic bias, and patient skepticism. They emphasized the importance of adopting AI responsibly in a highly regulated environment. This event strengthened my understanding of how healthcare marketers can strategically integrate AI to improve outcomes while maintaining ethical standards and trust.
