Social Media Marketing: Strategy and Optimization
Throughout this course I learned the importance of marketing and how to effectively advertise and promote a personal brand. The course emphasized the importance of a social media strategy and how to effectively analyze SWOT (Strength, Weaknesses, Opportunities, and Threats) in order to better understand the concept of the brand before launching. This course taught me to value the social media marketing steps in order to be successful. Finally using all the information taught to me throughout the course gave me the tools needed to start the process of launching the Social Media strategy.