{"id":1205,"date":"2019-04-18T16:50:47","date_gmt":"2019-04-18T20:50:47","guid":{"rendered":"http:\/\/community.mis.temple.edu\/seminars\/?p=1205"},"modified":"2019-04-18T16:50:47","modified_gmt":"2019-04-18T20:50:47","slug":"balaji-padmanabhan","status":"publish","type":"post","link":"https:\/\/community.mis.temple.edu\/seminars\/balaji-padmanabhan\/","title":{"rendered":"April 26 \u2013 Balaji Padmanabhan to Present \u201cShowing to be Seen: Using Data Science to Discover TV Programs for Public Health Announcements&#8221;"},"content":{"rendered":"<p style=\"text-align: center\"><strong>Showing to be Seen: Using Data Science to Discover TV Programs for Public Health Announcements<\/strong><\/p>\n<p style=\"text-align: center\">by<\/p>\n<p style=\"text-align: center\"><a href=\"https:\/\/www.usf.edu\/business\/contacts\/padmanabhan-balaji.aspx\" target=\"_blank\" rel=\"noopener\">Balaji Padmanabhan<\/a><\/p>\n<p style=\"text-align: center\">Professor, Information Systems &amp; Decision Sciences<\/p>\n<p style=\"text-align: center\">Muma College of Business,\u00a0University of South Florida<\/p>\n<p style=\"text-align: center\">Friday, April 26, 2019<\/p>\n<p style=\"text-align: center\">10:30 AM \u2013 noon<\/p>\n<p style=\"text-align: center\">Speakman Hall Suite 200<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Abstract<\/strong><\/p>\n<p>Television is a prominent channel for educating the public about chronic health conditions. This study presents a methodology for selecting TV programs for public health campaigns targeted to the at-risk individuals. Through high-dimensional analysis of a large dataset on TV viewership of the entire U.S. panel in 2016 the methodology first inductively discovers programs whose popularities are correlated with eight chronic conditions and risk factors. A series of nonparametric tests then examine the robustness of findings and verify that a significant portion of the correlations is genuine\u2014that is, not all the discovered correlations are accidental due to the \u201ccurse of dimensionality.\u201d We then use Facebook\u2019s split testing platform and run a series of online experiments to compare the effectiveness of targeting the shows discovered by the methodology with those that were targeted by the major 2016 public health campaigns. The experimental results corroborate the potential value of the methodology, which opens up a potentially new set of programs for public health officials to consider in their efforts to combat a range of conditions that are significantly expensive both in human lives and cost to the economy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Showing to be Seen: Using Data Science to Discover TV Programs for Public Health Announcements by Balaji Padmanabhan Professor, Information Systems &amp; Decision Sciences Muma College of Business,\u00a0University of South Florida Friday, April 26, 2019 10:30 AM \u2013 noon Speakman Hall Suite 200 &nbsp; Abstract Television is a prominent channel for educating the public about [&hellip;]<\/p>\n","protected":false},"author":11079,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1],"tags":[783252,303804,85492,783256,783253],"class_list":{"0":"post-1205","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized","7":"tag-balaji-padmanabhan","8":"tag-big-data","9":"tag-data-science","10":"tag-tv-programs","11":"tag-university-of-south-florida","12":"entry"},"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/community.mis.temple.edu\/seminars\/wp-json\/wp\/v2\/posts\/1205","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/community.mis.temple.edu\/seminars\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/community.mis.temple.edu\/seminars\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/community.mis.temple.edu\/seminars\/wp-json\/wp\/v2\/users\/11079"}],"replies":[{"embeddable":true,"href":"https:\/\/community.mis.temple.edu\/seminars\/wp-json\/wp\/v2\/comments?post=1205"}],"version-history":[{"count":1,"href":"https:\/\/community.mis.temple.edu\/seminars\/wp-json\/wp\/v2\/posts\/1205\/revisions"}],"predecessor-version":[{"id":1206,"href":"https:\/\/community.mis.temple.edu\/seminars\/wp-json\/wp\/v2\/posts\/1205\/revisions\/1206"}],"wp:attachment":[{"href":"https:\/\/community.mis.temple.edu\/seminars\/wp-json\/wp\/v2\/media?parent=1205"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/community.mis.temple.edu\/seminars\/wp-json\/wp\/v2\/categories?post=1205"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/community.mis.temple.edu\/seminars\/wp-json\/wp\/v2\/tags?post=1205"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}