{"id":1250,"date":"2019-10-25T15:06:29","date_gmt":"2019-10-25T19:06:29","guid":{"rendered":"http:\/\/community.mis.temple.edu\/seminars\/?p=1250"},"modified":"2019-10-25T15:11:48","modified_gmt":"2019-10-25T19:11:48","slug":"idris-adjerid","status":"publish","type":"post","link":"https:\/\/community.mis.temple.edu\/seminars\/idris-adjerid\/","title":{"rendered":"Nov 1 &#8211; Idris Adjerid to present &#8220;Consumer Consent and Firm Targeting after GDPR: The Case of a Large Telecom Provider&#8221;"},"content":{"rendered":"<h2 style=\"text-align: center\">Consumer Consent and Firm Targeting after GDPR: The Case of a Large Telecom Provider<\/h2>\n<p style=\"text-align: center\">by<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" aligncenter\" src=\"https:\/\/bit.vt.edu\/content\/bit_vt_edu\/en\/faculty\/directory\/adjerid\/jcr:content\/bio-image.transform\/xl-medium\/image.jpg\" width=\"267\" height=\"179\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: center\"><strong><a href=\"https:\/\/bit.vt.edu\/faculty\/directory\/adjerid.html\">Idris Adjerid<\/a><\/strong><\/h2>\n<p style=\"text-align: center\">Associate Professor<br \/>\nPamplin College of Business<br \/>\nVirginia Tech<\/p>\n<h2 style=\"text-align: center\"><strong>Friday, November 1<\/strong><\/h2>\n<h2 style=\"text-align: center\"><strong>10:30 \u2013 12:00 pm | Speakman 200<\/strong><\/h2>\n<p style=\"text-align: center\"><strong>Abstact:<\/strong><\/p>\n<p style=\"text-align: center\">The General Data Protection Regulation (GDRP) represents a dramatic shift in global privacy regulation. In this manuscript, we focus on the impact of GDPR&#8217;s enhanced consumer consent requirements that focus on transparent and active elicitation of data allowances. We evaluate the effect of enhanced consent on consumer opt-in behavior and firm targeting after consent is solicited. Utilizing an experiment at a large telecommunications provider with operations in Europe, we find that opt-in for different data types and uses increased once GDPR-compliant consent was elicited. We also find that firm targeting, revenue, and lock-in increased after consumer consent was elicited. Our analysis suggests that these gains to the firm are because of the ability to utilize more targeted marketing campaigns after consumers provide additional data allowances. Our results have significant implications for firms and policymakers and provide insights relevant to the emerging debate on the balance between consumer privacy protection and firms&#8217; collection and use of personal information.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Consumer Consent and Firm Targeting after GDPR: The Case of a Large Telecom Provider by &nbsp; Idris Adjerid Associate Professor Pamplin College of Business Virginia Tech Friday, November 1 10:30 \u2013 12:00 pm | Speakman 200 Abstact: The General Data Protection Regulation (GDRP) represents a dramatic shift in global privacy regulation. In this manuscript, we [&hellip;]<\/p>\n","protected":false},"author":17227,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1],"tags":[783279,281,783278,423],"class_list":{"0":"post-1250","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized","7":"tag-consumer-consent","8":"tag-experiment","9":"tag-general-data-protection-regulation","10":"tag-privacy","11":"entry"},"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/community.mis.temple.edu\/seminars\/wp-json\/wp\/v2\/posts\/1250","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/community.mis.temple.edu\/seminars\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/community.mis.temple.edu\/seminars\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/community.mis.temple.edu\/seminars\/wp-json\/wp\/v2\/users\/17227"}],"replies":[{"embeddable":true,"href":"https:\/\/community.mis.temple.edu\/seminars\/wp-json\/wp\/v2\/comments?post=1250"}],"version-history":[{"count":3,"href":"https:\/\/community.mis.temple.edu\/seminars\/wp-json\/wp\/v2\/posts\/1250\/revisions"}],"predecessor-version":[{"id":1255,"href":"https:\/\/community.mis.temple.edu\/seminars\/wp-json\/wp\/v2\/posts\/1250\/revisions\/1255"}],"wp:attachment":[{"href":"https:\/\/community.mis.temple.edu\/seminars\/wp-json\/wp\/v2\/media?parent=1250"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/community.mis.temple.edu\/seminars\/wp-json\/wp\/v2\/categories?post=1250"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/community.mis.temple.edu\/seminars\/wp-json\/wp\/v2\/tags?post=1250"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}