{"id":1469,"date":"2022-04-22T11:26:44","date_gmt":"2022-04-22T15:26:44","guid":{"rendered":"https:\/\/community.mis.temple.edu\/seminars\/?p=1469"},"modified":"2022-04-22T11:26:44","modified_gmt":"2022-04-22T15:26:44","slug":"apr-22-joey-george-to-present-using-eye-tracking-to-discover-why-people-believe-disinformation-about-healthcare","status":"publish","type":"post","link":"https:\/\/community.mis.temple.edu\/seminars\/apr-22-joey-george-to-present-using-eye-tracking-to-discover-why-people-believe-disinformation-about-healthcare\/","title":{"rendered":"Apr 22 &#8211; Joey George to present &#8220;Using Eye Tracking to Discover Why People Believe Disinformation about Healthcare&#8221;"},"content":{"rendered":"<h2 align=\"center\"><b>Using Eye Tracking to Discover Why People Believe Disinformation about Healthcare<br \/>\n<\/b><\/h2>\n<p style=\"text-align: center\">by<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter \" src=\"https:\/\/www.ivybusiness.iastate.edu\/files\/directory\/jfgeorge.jpg\" width=\"261\" height=\"261\" \/><\/p>\n<h2 style=\"text-align: center\"><b>Joey George<br \/>\n<\/b><\/h2>\n<p style=\"text-align: center\">The John D. DeVries Endowed Chair in Business<br \/>\nDistinguished Professor in Business<br \/>\nIvy College of Business<br \/>\nIowa State University<\/p>\n<h2 style=\"text-align: center\"><strong>Friday, Apr 22<br \/>\n<\/strong><strong>10:30 am \u2013 12:00 pm<br \/>\n<\/strong><em>In-person: 1810 Liacouras Walk, Room 420<\/em><\/h2>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: center\"><strong>Abstract:<\/strong><\/h2>\n<p style=\"text-align: center\">Disinformation \u2013 false information intended to cause harm or for profit \u2013 is pervasive. While disinformation exists in several domains, one area with the most potential for personal harm from disinformation is healthcare. The ongoing study described in this presentation seeks to determine what aspects of multimedia social network posts lead people to believe and potentially act on healthcare disinformation. The study has two parts: one online and one in our neuroscience laboratory. In both parts, study participants viewed a series of false social media posts dealing with various aspects of healthcare. They were asked to determine if the posts were true or false and then to provide the reasoning behind their choices. In the second part of the study, participant gaze was captured through eye tracking technology. This approach has the potential to discover the elements of disinformation that help convince the viewer a given post is true. In the long term, it is hoped that these discoveries will lead to the development of interventions that will discourage people from acting on healthcare related disinformation.<\/p>\n<h2 style=\"text-align: center\"><strong>Bio:<\/strong><\/h2>\n<p style=\"text-align: center\">Joey F. George is the John D. DeVries Endowed Chair in Business and a Distinguished Professor in Business at Iowa State University. He earned a bachelor\u2019s degree at Stanford University and a doctorate at the University of California Irvine. His research interests focus on deceptive computer-mediated communication. He is a past president of the Association for Information Systems (AIS), a Fellow of AIS, and in 2014, he was awarded the AIS LEO lifetime achievement award.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Using Eye Tracking to Discover Why People Believe Disinformation about Healthcare by Joey George The John D. DeVries Endowed Chair in Business Distinguished Professor in Business Ivy College of Business Iowa State University Friday, Apr 22 10:30 am \u2013 12:00 pm In-person: 1810 Liacouras Walk, Room 420 &nbsp; Abstract: Disinformation \u2013 false information intended to [&hellip;]<\/p>\n","protected":false},"author":17227,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1],"tags":[838515,281,838516,4327,68643],"class_list":{"0":"post-1469","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized","7":"tag-disinformation","8":"tag-experiment","9":"tag-eye-tracking-technology","10":"tag-healthcare","11":"tag-social-network","12":"entry"},"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/community.mis.temple.edu\/seminars\/wp-json\/wp\/v2\/posts\/1469","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/community.mis.temple.edu\/seminars\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/community.mis.temple.edu\/seminars\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/community.mis.temple.edu\/seminars\/wp-json\/wp\/v2\/users\/17227"}],"replies":[{"embeddable":true,"href":"https:\/\/community.mis.temple.edu\/seminars\/wp-json\/wp\/v2\/comments?post=1469"}],"version-history":[{"count":1,"href":"https:\/\/community.mis.temple.edu\/seminars\/wp-json\/wp\/v2\/posts\/1469\/revisions"}],"predecessor-version":[{"id":1470,"href":"https:\/\/community.mis.temple.edu\/seminars\/wp-json\/wp\/v2\/posts\/1469\/revisions\/1470"}],"wp:attachment":[{"href":"https:\/\/community.mis.temple.edu\/seminars\/wp-json\/wp\/v2\/media?parent=1469"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/community.mis.temple.edu\/seminars\/wp-json\/wp\/v2\/categories?post=1469"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/community.mis.temple.edu\/seminars\/wp-json\/wp\/v2\/tags?post=1469"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}