Market Research

 

 

The nightlife industry in the United States generates $26 billion a year. This is incredibly attractive to entrepreneurs and, as a result, around 450 bars and clubs operate in the Philadelphia area alone. This oversaturated market makes it difficult for bars and clubs to differentiate themselves and market to customers.

 

 

 

 

There are around 840,000 people between the ages of 21 and 65 in Philadelphia. This gives us the opportunity to create a large, crowdsourcing community within Philly Nights.