My Majors & Minors
International Business is an extension of a business program. You’ll learn about standard business practices, ethics, and economics, and you’ll generally focus on a subset of the field such as accounting, finance, or marketing. A major in International Business will lead you to use your business skills in a global context. You might learn about business transactions between and within countries; the laws and logistics of international trade; or investments made in foreign markets.International business majors learn how to think globally about the business world. They also learn how to manage multinational businesses and turn local and national companies into international success stories。
Marketing is the art and the science of getting people to buy stuff. More formally, it is the study of how to determine consumer needs and translate those needs into products and services and selling them locally, nationally, and globally. you’ll learn about the distribution of goods and services, consumer behavior, pricing policies, channels of retail and wholesale distribution, advertising, sales, research, and management. Other topics you are likely to encounter include market segmentation and targeting, effective customer service, new product development, and logistics.