Jerry Salsini

Major: MS Marketing
Graduation: August 2019

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It is no surprise that today’s Presidential Administration has been at odds with the government of California on numerous issues like environment, immigration and healthcare since it’s start. California filed 44 lawsuits against the Trump administration in the past 21 months, in-turn costing the State and estimated 13 million dollars in legal cost, or should I say cost incurred to state tax-payers. I would speculate that the most immediate effect of Trump administration’s feud with Cali. would be the current condition of Net Neutrality, which recently took a favorable turn for the corporate internet service providers. In December the FCC voted 3-2 to reverse rules that barred internet service providers from blocking traffic and also paid prioritization. Example of barred internet is the Verizon Redbox vs. Netflix fiasco in 2014, as it was proved that Verizon would slow dramatically when customers used Netflix. Verizon indirectly admitted to throttling internet when stating umm… “We’ve been doing network testing over the past few days to optimize the performance of video applications on our network”, well in the end Redbox instant streaming service was defunct because it’s platform was as some would say subpar (caca), hurting the Verizon Fios brand. In the end the Net Neutrality rulings lends it self to big government having greater rights to intervene vs. companies maintaining more power; as just illustrated when FCC rulings granting ISP powers they relished before Anthony Wheeler’s reclassifications of ISPs.

I wonder should the FCC have more rights to interject when an IFP looms on dishonest activity or should the companies just tend to customer needs “ethically” in the first place, and not be monitored by Washington? All of this brings into account a company’s brand and image in the sight of the consumer, Cox Communications Inc. President Pat Esser said in an interview recently “that internet providers are committed to an open internet but want flexibility to address consumer needs…”. He also made reference to preparing for the industry’s next tech shift, with plans to parry competition from Netflix and others. Using Verizon Fios for example, how could a “Redbox” really compete with a Netflix, Hulu or Amazon Prime with all the commodity in the Verizon product line, what type of product positioning could Verizon Fios or Cox offer that would register with fans? Netflix, Hulu or Amazon Prime already have trust with consumers, subscribers know that these services are mainly designed to offer great quality streaming products at an affordable cost. Verizon, Cox affordable… this makes me think of when in 2016 AMC TV could not reach an contractual agreements with not one but numerous cable providers. It seems to me that these legal jousting’s are because of the ISP’s desire to create there own content, and would like to either team up with an “AMC” or eliminate them altogether – and I dare say monopolize TV.

Net neutrally really becomes the struggle between management and governance processes, dictated contractually by the Frick and Frack of agreements SOW (A Statement of Work ) and later the more specific MSA (Master Services Agreement) – between ISP’s and other markets. Further on that topic is the RACI matrix, meaning how all parties exercise: responsibly, accountably, consultation and transfer of information for greater transparency and workability, in-turn upholding moral integrity. Interesting to see what promotional decision are made when IFP’s start unveiling original content, and if the perceived value of IFP’s content would be worth the astronomical costs they carry, and if any shenanigans will be implemented by Verizon Fios and etc. when platforms come head to head again. In the current day, IFP’s are gaining more ground to conduct there business the way they please, this may mean ISP positioning strategies which shows that they not only facilitate the tech for consumers to use literally everywhere you go, but to also provide the the content consumers enjoy through those same means. Only if a nexus could be developed, that would pair or even outdo the current IFP geographical and physical infrastructures, it is worrisome to think how much of an ISP is a good thing.

Global Internet Marketing Strategy
Gopalkrishnan Iyer – Advances in Electronic Marketing
Trump Administration Rejects States’ Argument on Net Neutrality
David Shepardson – https://www.reuters.com/article/us-usa-internet-california/trump-administration-rejects-states-argument-on-net-neutrality-idUSKCN1MB3L9
California’s War Against Trump Is Costing Taxpayers Millions
Angela Hart – https://www.sacbee.com/news/politics-government/capitol-alert/article219310805.html
Verizon Admits To Throttling Video in Apparent Violation Of Net Neutrality
Russell Brandom – https://www.theverge.com/2017/7/21/16010766/verizon-netflix-throttling-statement-net-neutrality-title-ii

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