CRM Class Reading – broken link fix

Why does my business need a CRM system?

http://www.sharepointcrmtemplate.com/blog/why-does-my-business-need-a-crm-system/

• The process of CRM is conducted naturally by every business.
• A formal CRM tool provides a central platform for the evolution of internal processes that ensure the business operates at optimum efficiency.
• CRM software is a tool that should provide the structure necessary to connect the majority of customer “touchpoint”
• Every organization can take advantage of a CRM software solution in order to enhance their strategic  position.
• Reasons to invest in CRM software will vary depending on the specific needs, size and type of business.