As many people know, QVC was known as the shopping channel. The host or hostess would demo products on live television from clothes and beauty to kitchen appliances. Seeing these live demonstrations transformed the customer’s shopping experience. Amazon, the e-commerce tech giant, has decided to take their own spin on QVC with the launch of “Amazon Live”. Users can view various live shows by Amazon talent. It can be viewed on their website and also their mobile applications.
Amazon has always been interested in live streaming since their acquisition with Twitch, a popular streaming platform. Amazon is always on the hunt to upgrade their company and implement new ideas. You’ve seen their recent acquisition of Whole Foods Market which enabled “Amazon Fresh”. I always wonder what’s next with them. Last year, I heard they bought an online pharmacy company, PillPack. However, there are many issues such as licensing and the fact it could disrupt the whole pharmaceutical market.
What companies do you think is Amazon’s next target?
This is my first time hearing about Amazon Live and I found it interesting how Amazon continues to incorporate other companies’ successful strategies. Amazon live will give their customers more of an incentive to purchase off their website. I’m not sure about Amazon’s next target, but I really like how they’re using drones to deliver packages which is an innovative way to deliver. However, issues such as safety and drone regulations may arise and Amazon would need to find a way to work around those issues.
It is very interesting to see how Amazon continues to evolve itself over these last few years. I am wondering when the peak of Amazon will be, how far will they go? They are definitely not done. They continue to try out new strategies, such as the live streaming, and they continue to succeed. I can see Amazon getting involved in real estate. With such a strong online presence, it would be a great platform for house hunting. I could even see it linked with Amazon Live – instead of live streaming products such as kitchen appliances, it would live stream a whole house. Who really knows what Amazon is planning next, but I think Zillow may be the next company to fall victim to the Amazon sweep.