Philip James Tocci

Major: BBA MIS
Graduation: May 2017


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Official Professional Achievement badge awarded by the Department of Management Information Systems

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The Internet of Things (IoT) Revolutionmaxresdefault

The Internet of Things “ is a system of interrelated computing devices, mechanical and digital machines, objects, animals or people that are provided with unique identifiers and the ability to transfer data over a network without requiring human-to-human or human-to-computer interaction” (Rouse). In short, IoT increases the efficiency in which data can be collected and increases the opportunities for data collection.

IoT creates new mediums to feed transactional databases with new data. This increase in quality and quantity of data can then be transferred over to analytical databases for analysis. Manufacturers can use these new streams of data to further understand consumer patterns and demands.

Johnnie Walker is implementing the IoT in its Blue Label whisky. Under the label of these special whisky bottles are tags that via NFC  (Near Field Communication) can do the following. The tags can detect if the bottle has been opened or not. Also, the tag can provide the consumer with suggestions to increase their satisfaction with the whisky. Lastly, they can offer coupons or discounts for additional purchases.

Johnnie Walker and other companies utilizing IoT can mine and visualize this newly collected data. The data can be analyzed in programs such as SQL or r; enabling companies like Johnnie Walker to determine optimal locations and times to have product available. Furthermore, they can visualize the data in programs such as Tableau or Piktochart for presentations to stakeholders.


Rouse, M., & Wigmore, I. (n.d.). What is Internet of Things (IoT)? – Definition from Retrieved April 08, 2016, from

Staff, C. (2015, May 27). Johnnie Walker joins the Internet of Things. Retrieved April 16, 2016, from

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Professional Achievements

    • Class project Spring 2016

    • Assist at a department sponsored eventFall 2016

    • Fox IT Career FairFall 2016

    • Other Career FairFall 2015, Spring 2016, Fall 2016

    • IBIT small group meeting with industrySpring 2016, Spring 2017

    • National AIS CompetitionSpring 2016

    • Active AIS memberFall 2015, Spring 2016, Fall 2016

    • Fox IT AwardsSpring 2016, Spring 2017

    • AIS professional development workshopSpring 2016, Fall 2016

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