The Internet of Things (IoT) Revolution
The Internet of Things “ is a system of interrelated computing devices, mechanical and digital machines, objects, animals or people that are provided with unique identifiers and the ability to transfer data over a network without requiring human-to-human or human-to-computer interaction” (Rouse). In short, IoT increases the efficiency in which data can be collected and increases the opportunities for data collection.
IoT creates new mediums to feed transactional databases with new data. This increase in quality and quantity of data can then be transferred over to analytical databases for analysis. Manufacturers can use these new streams of data to further understand consumer patterns and demands.
Johnnie Walker is implementing the IoT in its Blue Label whisky. Under the label of these special whisky bottles are tags that via NFC (Near Field Communication) can do the following. The tags can detect if the bottle has been opened or not. Also, the tag can provide the consumer with suggestions to increase their satisfaction with the whisky. Lastly, they can offer coupons or discounts for additional purchases.
Johnnie Walker and other companies utilizing IoT can mine and visualize this newly collected data. The data can be analyzed in programs such as SQL or r; enabling companies like Johnnie Walker to determine optimal locations and times to have product available. Furthermore, they can visualize the data in programs such as Tableau or Piktochart for presentations to stakeholders.
Rouse, M., & Wigmore, I. (n.d.). What is Internet of Things (IoT)? – Definition from WhatIs.com. Retrieved April 08, 2016, from http://internetofthingsagenda.techtarget.com/definition/Internet-of-Things-IoT
Staff, C. (2015, May 27). Johnnie Walker joins the Internet of Things. Retrieved April 16, 2016, from http://www.cio.co.uk/insight/it-strategy/johnnie-walker-joins-internet-of-things-3613305/