Research

1. Zheng, Z., Niculescu, M., & Pavlou, P. (2016), “The Effect of “Freemium” On Customer Retention and Loyalty in The Software Industry”, Wharton Customer Analytics Initiative Symposium, San Francisco, CA.
2. Zheng, Z., Hong, Y. & Pavlou, P. (2015), “Value Uncertainty and Buyer Contracting: Evidence from Online Labor Markets”, in Proceedings of the International Conference on Information Systems (ICIS), Dallas, TX.
3. Zheng, Z., Hong, Y. & Pavlou, P. (2014), “Sequential or Simultaneous? Antecedents and Consequences of Search Strategies in Online Labor Markets”, in The 10th Symposium on Statistical Challenges in eCommerce Research, Tel Aviv, Israel.
4.  Zheng, Z., Zhang, C., Pavlou, P., & Luo, X. (2014). “The Bright Side of Failure in Online Gaming”. in Proceedings of the International Conference on Information Systems (ICIS), Auckland, New Zealand.