Creating Your Personal Brand
This LinkedIn Learning module helped me understand how to create a personal brand that helps me reach my professional goals. I learned the importance of developing a career strategy and a trajectory I would like to take prior to branding myself. Once I have any idea of what I want my professional future to look like, I can then work on my branding strategy. This brand should be based on how you want to be perceived by others and should permeate every aspect of your professional life. If you want to be seen as efficient, you should get to the point when you speak, for example. Beyond this, you should continue to develop your brand by presenting it to audiences you think would be favorable to it, managing your online presence responsibly, and adjusting your brand as your professional strategy changes.