Google Ads Search Certification
This course provided me with a valuable understanding of not just Google Search campaigns, but effective marketing campaigns overall. The module spent a lot of time discussing budgeting and ensuring that ad spend is managed wisely to ensure value is actually created from the ad campaign. Beyond this, it is of course important to understand how to effectively advertise using the most popular search engine in the world to find and target customers for virtually any kind of product or service. This would be applicable to any organization I find myself working with, particularly if I am given the opportunity to work on digital marketing campaigns.