Resume
Last updated: 07/15
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AlejandroHohmann@gmail.com | Commissioner@baseballphilly.com | 267.970.4394
EDUCATION: TEMPLE UNIVERSITY, Fox School of Business & Management, Philadelphia, PA
Bachelor of Business Administration, Graduated: Spring 2015
Major: Marketing
Minors: Business Analytics, Spanish
EXPERIENCE: LEGACY MARKETING PARTNERS, Chicago, IL
Pernod Ricard Brand Representative, Philadelphia January 2014 – Present
- On-premise Brand Representative focused on enhancing relationships with our brands’ Key Stakeholders. Functions include: Account Management, Trade Interaction, & Consumer Engagement.
- Specialized brand management of Pernod Ricard’s Venture brands including: Jameson Irish Whiskey, Powers Irish Whiskey, Redbreast Single Pot Still Irish Whiskey, & Olmeca Altos Tequila.
- Lead sales team in securing new product distribution and implementing promotional programming to new and renewed accounts.
- Planning and allocation of $100k+ annual promotional budget across 80 accounts, four brands, & six marques.
- Coordinate with local Sales Team in driving distribution of brands across all accounts & product depletions through placement of brand POS, drink features, & menu placements.
- Daily updating and reporting of KPI’s, opportunities, & competitive threats.
PHILADELPHIA AMATEUR BASEBALL, Philadelphia, PA
Founder & Commissioner, Baseball Philly Co. April 2009 – Present
- Institute organizational structure & management of league with 112 current paying members.
- Recruit committed, long-term membership to achieve benchmarks and targets including growing league to 150 members with minimum annual revenue of $30,000 within five years.
- Protect and prevent entity from loss and liability lawsuits with risk management through maintenance of proper public permits, forms, and risk reduction techniques.
- Schedule league games, functions, and promotional events.
- Maintain member and prospective member database and utilize social media tools, including Google Analytics, for creative communication of league brand.
THE UNION LEAGUE OF PHILADELPHIA, Philadelphia, PA
Head Bartender, Heritage Cigar Lounge September 2010 – March 2013
- Fostered relationships from behind the bar with nearly 3,500 private club members of which include many notable politicians, lawyers, and businesspeople in the number one private city club, voted as of June 2012 & 2014.
- Increased sales through a superior knowledge of the largest Scotch Whisky & Bourbon collection in the city and a selection of premium cigar options.
- Coordinated with multiple departments in the League to deliver highest quality of service in an efficient and elegant manner.
- Delivered full-service tableside dining experience as both server and bartender simultaneously to a fifty person lounge.
SKILLS & LANGUAGES
- Mastery of Microsoft Office Suite & SPSS, skilled in MySQL, & some HTML
- Fluent in Spanish & German
- Classical Guitar