LinkedIn Learning – Marketing Tools: SEO
Getting a business in-front for customers is one of the most important part of marketing and in this day and age web based search engines is the primary way consumers are finding businesses. The Marketing Tools: SEO course goes over the many different ways to optimize a website for search engines such as Google. Though this course I learned how to find the best key terms to link with a website to optimize for Google as well as understanding how backlinks improve the search engine rankings. I also learned how website optimization can improve the search rankings and how you can see what what needs to be improved on web pages.
This course is listed under the Search Engine Optimization (SEO) section of LinkedIn Learning.