Mailchimp Essential Training
What I Learned:
The course discussed how to set up a Mailchimp account, create a new audience, create an email campaign with the service, manage audiences and surveys, automate/customize campaigns, and how to collaborate with others on email campaigns. The course also detailed how to nurture customers and sell products by creating a website within Mailchimp, building a landing page, using transactional emails, and creating social posts with the service.
How It Relates To Goals:
Mailchimp is an email marketing service frequently used by many companies to streamline the email process. By taking this Mailchimp Essentials Training course, I am developing my marketing knowledge and email automation skills as a Marketing/Management Information Systems double major. The course goes over concepts important in email marketing as a whole and isn’t limited to the service itself.