Philip Morris International Webinar
3. Sponsoring Organization: Philip Morris International
4. Live Webinar titled \”Turning Social Distancing Into An Opportunity To Create Social Closeness\”
5. From attending the webinar, I learned about how a large-scale multinational firm like PMI could pivot during the pandemic by finding new ways to keep employees engaged. The engagement took the form of challenges and programs modeled after those instated by The New York Times. By allowing employees to explore subjects like food and the arts, things that could prove to be more personal and fun, PMI could streamline the business transformations imposed by the on-going COVID-19 pandemic. The aforementioned internal programs took the form of online modules used by the firm to connect their people and have a standardized way of doing so. In essence, by creating an accessible, online method of engagement and team-building, PMI allowed their business to maintain a standard of wellness and boost morale while navigating the quickly-changing business landscape.
6. The webinar demonstrates ways technology can support and transform business processes, an important concept present in Management Information Systems. Although the programs discussed in the webinar more closely related to internal business opportunities, it is safe to say that by sharing this type of information with the public could be serve as a marketing tactic, relating to my second major of Marketing.