Bach Hoang Pham

Major: BBA MIS
Graduation: May 2020


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From June 1st to August 16th, I interned at Clutch as a Data Science Intern. During the two months of my internship, I had the opportunity to greatly expand my understanding about machine learning model, improve my project managing ability, and experience the culture of a start-up tech company.

About Clutch Holding LLC

Clutch is a digital marketing company that focuses 4 mains area: Data-driven CRM system, loyalty program, gift card program, different services of channel marketing. Their main clients are B-2-C company, ranging from small to big brands such as Pandora, Godiva, and Goodwill. Clutch’s approach to business and software development are the agile method and scrums team.

Responsibilities as a DSCI Intern

During the summer of 2019, I worked on Clutch Data Science’s project to improve their Clutch Powered Segment feature. Clutch Powered Segments uses a machine learning algorithm that predicts what customers are likely to do in the future. The algorithm learns from transactional data and adapts the segment over time. As a Data Science Intern:

    • I  wrote and tested out different predicting models using customized machine learning library. These smalls function that I created help Clutch to improve their automated and adaptive segmentation algorithm.
    • Worked on a project with the other interns to create/ improve Clutch’s Internal Reward system. I helped create a project scope document, use cases and propose a solution to automate the point system.
    • I attended  usability test sessions for Clutch new report feature on the portal. Use my experience in designing a prototype  to voice my opinion and feedback on the website.

Professional Achievements

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