Bach Hoang Pham

Major: BBA MIS
Graduation: May 2020

Student

MIS Badge

Official Professional Achievement badge awarded by the Department of Management Information Systems

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Target Case Competition 2019

1st Place!

The Target Corporation provided a case regarding how to market during the Back to College season. My team acted as a district team leader for Target, seeking to create strategies that solved current opportunities for Target as well as the retail industry.  My team delivered a campaign called College Up, with three different phases, to Target involving our ideas and strategies for Target to capitalize on the market of Back to College season. My team was selected to compete as a finalist to present our Idea to a panel of judges. At the end, we won the FIRST place!

I learned about current developments in the business world, as well as opportunities on which Target is seeking to capitalize. I was able to apply my experience from MIS coursework to imagine relevant technologies that could be implemented or created to apply the various of marketing strategy. This relates to my current course MIS 3506 , which teaches me how to become a Business Analyst.

Our slide deck of the solution

Executive Report


Professional Achievements

  • AWARDS 1
  • WORK EXPERIENCE 2
  • PROJECTS 1
    • Machine Learning EssayFall 2018

  • PARTICIPATION 9
    • Assist at a department sponsored eventSpring 2019

    • Fox IT Career FairFall 2018

    • Other Career FairFall 2018

    • IBIT small group meeting with industrySpring 2019

    • IBIT/CDI Challenge or ConferenceFall 2018

    • AIS Speaker Series TrackFall 2018, Spring 2019

    • AIS Technical Development TrackFall 2018, Spring 2019

  • ATTENDANCE 3
    • Fox IT AwardsSpring 2019

    • AIS Professional Development TrackFall 2018, Spring 2019

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