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Marketing and Business Development Intern

Over the Summer 2023, I interned at Global Philadelphia Association as a Marketing and Business Development Intern. Over the duration from May 2023 to August 2023, my experience included:

  • Increased overall social media engagement by 12% over a 3-month period and assisted in the development, implementation, and strategizing of content for online platforms.
  •  Researched, compiled, and processed sponsorship data using Excel in order to support public relations and marketing initiatives.
  • Generated a year-to-date analytics report and assisted with the organization’s campaigns using inbound marketing techniques including video creation, editing, and article writing.

From this role, I was able to learn more about marketing for a non-profit organization (since Marketing is my second major) and I was able to get on hands-on experience on the logistics and roles that are played in an organization. Additionally, I was able to learn more about social media analytics as well.

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