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Design Thinking: Customer Experience

In Geoffrey Schwartz’s customer experience course, he highlights the heart of modern business success which is relationships. He breaks down the complexity of customer interactions into understandable components like archetypes and activities, using real-life examples to bring it all to life. By the end, we not only grasp the essence of CX but also gain practical tools to enhance it within their own organizations, fostering deeper connections and lasting loyalty with customers. This is important to understand as it is a way of understanding the many processes that happen during the User Experience cycle.

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