Suoniemi, S., Meyer-Waarden, L., Munzel, A., Zablah, A.R., and Straub, D. “Big Data and Firm Performance: The Roles of Market-Directed Capabilities and Business Strategy,” forthcoming, 2023 in Information & Management.
Suoniemi, S., Meyer-Waarden, L., Munzel, A., Zablah, A.R., and Straub, D. “Big Data and Firm Performance: The Roles of Market-Directed Capabilities and Business Strategy,” forthcoming, 2023 in Information & Management.