Ideas on Emerging Markets, Digital Innovation, World Affairs

About me

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My name is Gaurav Varma.

I am a Hospitality Management graduate from the Institute of Hotel Management in India and was selected for the Carlson Hospitality Management Training program in 2001. Upon completion of the program, I worked for 4 years with the front office teams and managed the room reservation operations for two luxury, five star hotels in New Delhi.

In May 2007, I joined The Oberoi Group as part of their Corporate Distribution and Revenue Management team. I helped build and manage the electronic distribution systems for over 29 hotels and 3 cruise liners. My extensive knowledge of hotel operations and my ability to learn new and better technologies in detail helped me develop strong project management skills.

In May 2010, I moved internally  to the corporate marketing team to handle data-driven marketing and customer loyalty and relationship management. The CRM project delivered over $2 million USD to the bottom line in 2012, an increased customer retention ratio, and a sizable number of win-backs . We were also able to establish a detailed guest life-cycle based communication calender.

My role was expanded further in April 2013 when I had the opportunity to manage digital and social media marketing for our two brands: Oberoi Hotels & Resorts and Trident Hotels.

In July 2013, I moved to the United States and started the Global MBA program at the Fox School of Business in Philadelphia, Pennsylvania. I am interested in digital marketing, design thinking, social media, and social commerce.

Thank you for visiting my website. Should you wish to contact me, please do so via email at gaurav@gauravvarma.com or gaurav.varma@gmail.com.

 

 

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