Where Are We Traveling to Today?

Prototype

Persona & Business Scenario

Jane Doe lives in Haddonfield, NJ. Jane is Robert Doe’s wife and a mother of three boys, each within three years of age. The children are athletic, playing travel soccer or basketball year round. Jane and Robert host several pasta parties during peaks in each sport and volunteer for several community events within Haddonfield. Both parents juggle full-time jobs and are constantly kept busy running around fetching for everything. Today, it is a crazy-as-ever day for Jane Doe. Typically Jane searches locations of stores and destinations the night before she has a “to-do” list of things, trying to find the shortest routes to go. She is used to relying on Robert to grab some items while he is balancing from one kid’s game to another, but this season he is assistant-coaching the oldest son’s soccer league. Unfortunately Jane is out this Saturday by herself to get things ready for her youngest son’s 10th birthday tonight (yes, 10!). As you can imagine for a 10 year old’s birthday, Jane desires to find the cheapest birthday items, best gift and stack up on snacks before 5 PM tonight.


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  • If user selects “Let’s Add More”, it will direct them to a Third Task input and suggestion, then a Fourth Task input and suggestion and may click “I’m Done” or continue to add the Fourth task and continue to add Fifth Task

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  • The “Top Suggestions:” page will display the suggestion’s selected previously on the page. Users may select “Change My Route” in case they decide the optimal route isn’t what they are looking for, which will in the future send them to another page where they can number which ones they desire to go to first – last. The user can also choose to download the QR codes to Passbook or skip on them.

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  • In the future, ratings & reviews will be displayed for suggestions but potentially will be an option in settings