Projects
Temple University Management Consulting Program’s
Live International Business Case Competition 2020
3rd Place – Undergraduate Level
The first annual 24-hour live case competition was hosted by Temple University Management Consulting Program. The competition sponsor was Solenis, a private international specialty chemical company. Acting as consultants hired by Solenis, our objective was to propose a client strategy that leverages existing resources, expertise, and innovation to address sustainability while staying differentiated against its competitors.
Our proposal includes four different recommendations: Change, Improve, Expand, and Impact”. For “Change”, we recommended a long-term plan of moving away from oil-based products in favor of biomass balance resources. For “Improve”, we emphasized leveraging Solenis’s existing AI capabilities to handle chemical-process operations. For “Expand”, we suggested building innovation labs and consultants-for-hire to increase collaboration with clients. Finally, for “Impact”, our team proposed an Annual Solenis Sustainability Conference and weekly industry insights updates on the company’s blog.
Target Case Competition 2019
1st Place
This is an annual case competition hosted by Target Corporation and the Fox Center for Student Professional Development. In this year’s competition, we were asked to stand in place of a store regional manager and create a marketing campaign that can distinguish Target against its competitors during the “Back-to-college” season.
Our pitch to Target is called “CollegeUp!”, a three-phase initiative that aims to leverage technological innovation and deepen the parent and student relationships. First phase involves raising consumer awareness through online targeted advertising and partnership with micro-influencers. Second phase calls for further consumer participation through VR technology and Target-sponsored college workshops. Final phase emphasizes engagement sustainability through “care packages”, subscription boxes for parents to deliver to their children monthly.
