Automation Essentials: Sales and Marketing Alignment
In this webinar, the instructor discussed a very important function regarding marketing and sales alignment. They began by discussing steps of the strategy as follows :
-Attract & Capture
-Lead engagement & conversions
-Ensure alignment between sales and marketing
-Customer marketing
-Metrics!
What is Sales & Marketing Alignment?
Business Goals & Strategy
Roles & Agreements
Processes & Technology
Data by Wheethouse Advisors –
Sales and Marketing alignment can lead to 208% growth
Important:
We sometimes forget to outline the MQL to be understood
by the sales team and that is vital!
Bringing it All Together?
Service Level Agreement(SLA) (Aka Sales Lead Agreement)
Define Shared Goals with collaboration
Agreed Definitions(MQL, SQL, and stages of sale cycle
Lead Management(process by which marketing acquired, evaluates, nurtures and hands off leads to the sales team.)
KPIs(difference between output and activity base, KPIs numerical metrics that track our measure of progress
Remember RINSE & REPEAT (MONTHLY REVIEWS TO TRACK PROGRESS)
REMAIN FLUID AND FLEXIBLE THINGS CHANGE