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Coding Projects

   Web API Application

The goal of this class project was to research a free Web Application Programming Interface (API) and develop a functional web application that demonstrates the use of the API. I found an Advice API endpoint that was free and decided to develop a simple web application that uses the $.getJSON() method to retrieve Advice formatted in JSON for the user after they enter their birthday on the web page. The user can either enter their date of birth manually or select it from the calendar by using the arrows in the date input box. In this project I refreshed my memory on the basics of html like <div> </div>tags , <p> </p>tags, <h1> </h1> tags, and forms. I also utilized jQuery methods like .html(), .next() , .val() and conditional if statements to populate error messages in the span tag next to my input date box.

My web application is a fun and interactive way to get customers to voluntarily share their birthday information especially if they know it will lead to promotional discounts. Most people are on a quest for daily advice and would like to know the type of advice the web app has to offer them. Online retailers can then draw meaningful insights from the birthday data to know how to better market their merchandise to the different age demographics they may  have.

I am optimistic that this web application will be extremely beneficial for online clothing websites like H&M and Old Navy. My app can help them learn more about the various age demographics they have in their customer pool to know who their target market is. Furthermore, since most online websites use cookies to store small amounts of data, the website can use cookies to store each customer’s data after the customer accepts cookies for the website. This will enable online stores to save each customers date of birth and use it later  for promotional purposes. For instance, the data can be used to send out individual promotional discount codes as a birthday gift to their customers. This will lead to an increase in online traffic to their websites throughout the year especially in peak months like August and September that happen to have the highest births.

Thank you for viewing my class project!


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