An old but still relevant TED talk by Eli Pariser on how the web is being inconspicuously personalized for individual tastes creating bubbles of like-minded people.
…and its critique:
…and a more recent take on the topic:
https://www.theverge.com/interface/2019/11/12/20959479/eli-pariser-civic-signals-filter-bubble-q-a
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