Digital Identity: The Basics

Let’s begin talking about “Digital Identity” and the basic rundown. Digital identity is any information that is generated by online activity. This includes simple things such as online purchases and online friendships to more personal information like passwords, search history, and social security numbers. Having a good digital identity is important because it establishes the person but also on the business side, according to Forbes,” if an organization gets their digital identity right it leads to more efficiency, revenue and transformational benefits with enhanced user experiences.” With digital identity comes many pros and cons. Benefits involved with digital identity include personalized customer experience due to having a better understanding of an individual and it also allows for quicker, on-the-go access to information. On the flip side of the pros, are the scary cons. With a digital identity, you can run into people impersonating you online and also risk being faced with digital identity theft and fraud. To wrap it all up in simple terms your digital identity is an online extension of your physical person, and make sure to protect it by being alert of where you are searching, storing, and posting your information.