Who uses CRMs?
One thing that makes Customer Relationship Management software, or a CRM, so ubiquitous, is precisely because of their wide range of applications. A CRM is an invaluable resource for any business, big or small, to help automate sales, marketing, billing, and customer outreach. CRMs help speed up tedious processes, thus generating efficiencies and aiding in company-wide growth. Specific core functions which might spend the most time with a CRM are those who work in sales and marketing, but the platforms are designed such that anyone from an intern to a C-level operator can check in and monitor company sales and growth. I could envision myself using such software in my future roles as a VC, reaching out to founders and LPs, tracking our communications, and visualizing where each of our interactions left off. For anyone using a CRM, one key advantage is to be able to visualize and synthesize large amounts of data, especially in communications, which are typically not clear-cut or easy to understand. Large firms that have many employees running outreach operations would benefit from the birds-eye view that CRMs can provide of marketing and sales operations, while small startups would appreciate the addition of efficiency and clarity that CRMs provide.
We use CRM called KWcommand at our work,