The purpose of a CRM is to help you store data on customers and to utilize that data about your customers in an effective and efficient manner. The main goal of a CRM is to optimize your customer data in order to create better sales and achieve better lifetime customer value. CRMs essentially automate this portion of customer management and presents solutions to management in an easier way to interpret. A popular CRM example is Salesforce which is used by many corporations because of its vast capabilities.
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