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Digital Systems

Department of Management Information Systems, Temple University

Digital Systems

MIS 2101.730 ■ Spring 2023 ■ Steven E. Sclarow, AIA
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ERP and CRM: What they stand for and what they do

Kristina Brown - February 19, 2023 1 Comment

ERP stands for “Enterprise Resource Planning.” ERP is a software or system that integrates functions, streamlines processes, and manages a business. An ERP stores all sales, warehouse, and accounting data in one system. ERP’s can solve communication challenges, can take over the roles of certain positions to manage workers’ time better, as well as track customer data and aid in decision making. CRM stands for “Customer Relationship Management.” CRMs can be utilized in marketing, sales, HR, accounting, and orders. CRMs allow for a more standardized way of dealing with tasks allowing for more clarity and productivity. CRM and ERP are both software that get work done more efficiently and effectively, but the key difference between CRM and ERP is that CRM is used more in the sales and customer service side of the business while ERP software is used more in finance and specific business processes. The benefits of utilizing the two software together can be shown by Amazon.

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  1. Jessica Giare says

    February 27, 2023 at 7:51 pm

    Hi Kristina! I really like your visual representation and the comparison between both ERP and CRM. It was hard for me to figure out the differences when first learning about these two systems but after comparing and contrasting the two, I definitely think I can now identify them separately and not mush them together. When really thinking about the software, I think that personally within the company I work for, they need a better enterprise resource planning system. I think that there are a lot of communication issues and a better management process to track data. A lot of things aren’t traceable or hard to recover and I think it could be the lack of an ERP system in the company. Obviously it’s one opinion but I think companies need to look more into their opinions of the employees since we are the ones doing the work and seeing the flaws!

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Tarisha Sarker - Diamond Peer

Email: tarisha.sarker@temple.edu
Office Hours: Monday, 3-5 PM
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Steven E. Sclarow, AIA

Email: sclarow@temple.edu
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