Data and Big Data may just sound ‘different’ because one has the word ‘big’ in it, so we would all assume that it is just larger, right? Incorrect! Data and Big Data are not different by a determining factor of size, but by the usage of structured/unstructured data. Big data is data that has such a high volume of data and continues to grow very quickly all the time that we cannot use traditional types of approaches, but different from regular data approaches because of all the data included. Traditional data systems use structured data, while big data is being used with all kinds of structured and unstructured data. The way I am able to really remember the difference between regular data and big data is that data is just ‘plain Jane’ whereas big data is a big mess. There is so much going on and not enough structure!
This big data visual is great. Has lots of information regarding big data.
Hey Jessical! I think you did a great job explaining Data vs Big Data. I think most large companies like Amazon think it is important to take in big data and learn more about their customer base. The end goal is to create a fan of the services and products they offer. Returning customers making repeated purchases gives Amazon more information to work on improving their shopping experience.