Customer Relationship Management(CRM) is a system to help a company’s business managers interact with customers, streamline processes, and improve the relationship with the customers. To improve the relationship with the customers, the CRM system can help the company track customer interaction, preference, and feedback, which can that the company know what part of the service needs to strengthen and provide better service for the customer.
- Increase efficiency: CRM can save time for the repeat question, for example when you email the company about an issue with the product, most of the time the email will repeat automatically, so the company can save time to help those people on higher-value activities.
- better collaboration: CRM can organize customer information and communicate more effectively and work together on customer projects. To increase teamwork and productivity.
- CRM is usually used by any company, such as sales, marketing, customer service, and support teams. Not only for those small companies but also large corporations can get benefit from CRM.
Great job defining what CRM is. An example that I thought of that helps sales is how companies send newsletters sometimes monthly, weekly, or biweekly. The users sign up and their information is stored but then later retrieved in order to send the newsletter.