ERP or enterprise resource planning is a system that integrates all of the different aspects used in a business including purchasing, planning, inventory, sales, HR, and more. There are many different benefits with integrating an ERP.
The first benefit being you can get a better view and understanding of your business, By integrating an ERP system it helps businesses understand the main goal or picture to determine other problems within that business that can be improved.
Another benefit of an ERP system is that it helps better communication within the business. When different departments try to communicate within each other information can get lost, data could be wrong, and communication may be off. An ERP system helps reduce repetitive procedures, and lacking communication, and helps everybody within that business have the same up to date information.
I work at ADP, and we have a similar ERP system that I pitch to my clients to help them store all that information so for example when year end comes, they have all the data they need in one cloud base.
The link below is a good image that shows what an ERP does, and how it helps.
This is a great explanation about CRM and ERP and how they are used and who they are used by.
The examples made me think of how they send newsletters. The users sign up and their information is stored but then late retrieved in order to send it.