ERP, or enterprise resource planning, is a type of software that helps businesses operate more efficiently. ERPs simplify business processes such as supply chain management, procurement, and accounting. ERPs also combine the data from these processes. These systems are often cloud-based, which means that changes to data, or an update to the ERP, will reflect automatically. Any business, big or small, benefits with an ERP because their business will be much more efficient. CRM stands for customer relationship management. These systems are mainly used by those in sales and marketing, but could also be used in HR, accounting, and other areas that are customer-oriented. Where ERPs tend to focus on making and fulfilling orders, CRMs focus on the customer support side of the business. These systems can store customer contact information, email and social media campaigns, and website metrics. For businesses with physical locations, they may want to track customer traffic. Despite these differences, CRMs are similar to ERPs in that they increase efficiency and lower costs.
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Hi Madeline,
I like how you mentioned ERP as combining data to help simplify businesses. Still, one drawback of using ERP is the fact that the system is often cloud-based, meaning if, let’s say if you don’t have access to the internet or the power went out, it’s unlikely to access the data that’s been stored in the cloud. Also, security can play a massive role because hackers can easily hack your data. Finally, at the end of your post, you described both ERP and CRM as the best “ CRMs are similar to ERPs in that they increase efficiency and lower costs.” I learned a lot by reading your post.